Lunar is a research studio specialising in women's football.
We help brands, clubs, and federations to understand and connect with audiences and culture across the elite and grassroots game.
Our areas of expertise include
Audience Understanding
Building deep knowledge of the needs and cultures of fans, players, and professionals.
Innovation & Exploration
Inspiring and exploring brand, product, and creative concepts with the right audiences.
Strategy & Positioning
Strategy & Positioning
Understanding the cultural context a brand operates within, and how to maximise impact.
