Lunar is a research and strategy studio specialising in women's football.
We help brands and rights holders to understand and connect with audiences and culture across the game.
Our areas of expertise include
Audience Understanding
Uncovering the needs and cultures of fans, players, and professionals, and identifying solutions.
Innovation & Exploration
Inspiring and exploring brand, product, and creative concepts with the right audiences, to optimise for success.
Strategy & Positioning
Strategy & Positioning
Building strategies that combine brand equity, competitive context, and cultural reality, to resonate with audiences.
